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Travis Lane
Chief Commercial Officer
When did you join 3GM?
2016
If you only had one word to describe 3GM, what would it be?
Dependable.
What motivates you to work hard?
Curiosity and a passion for problem‑solving. I’m energized by helping customers win, and our success is built on theirs. It’s rewarding to navigate a volatile supply chain and turn uncertainty into dependable solutions that fuel their growth. I’ve seen customers go from their first steel coil to thousands of tons per order, and knowing we played a part in that journey keeps me motivated. We’re in a unique position to support U.S. manufacturers and the communities they serve, and I take that responsibility seriously.

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